Running a Family
Coffee Roasting
Company.

My first job in coffee was washing dishes at my mom's cafe. I worked my way through the sandwich line, managed the shop, and eventually found myself back in coffee at a different family business. Atomic Coffee Roasters was founded in 1996 as one of the first specialty roasters in Massachusetts, and my brother Logan and I now run it as the second generation.

Today I lead a team of 25 across two facilities, and we're in 200+ cafes and 400+ grocery stores across New England, with a growing DTC business at DrinkAtomic.com. In true small business fashion, my role touches a little bit of everything. I lead brand strategy, build our email marketing systems, write most of our copy, and still roast or pack orders when we need coverage.

I also co-founded Atomic Black, a craft coffee liqueur built on three decades of roasting expertise. The "coffee" in coffee spirits kept letting us down, so we made one that actually tastes like it. It's grown into its own brand with its own voice, but it's roaster-made and coffee-first, always.

Running two brands under one roof means the systems matter as much as the creative. I spend as much time building processes and workflows as I do planning campaigns. My day-to-day is all over the place, but that's what makes it fun!